Are You Paying Attention? Do the Test.

Or go to: TfL

I don’t want to ruin it, but it plays off of an earlier post…

Did you pass the test?

(I didn’t.)

I’ll come back to this in a few days when I think people have had the chance to see the video…


I found out from a coworker that TfL ripped this idea off of a psychological test.  The creator was never contacted about the use of the ad and thus never gave them permission to use it. He’s been cool about it though, making one public comment and then never making a stink again…the blog linked makes the argument that this isn’t really stealing…I’m not sure–I think the creator should have been consulted.  But his alternative idea of having a cyclist that you don’t see sounds so boring.  So maybe it’s good they stole it.  It’s effective and it’s in the public interest…it’s hard to hate.  Had it been a faceless money-grubbing corporation I would feel differently.  The eternal battle.


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3 Responses to “Are You Paying Attention? Do the Test.”

  1. Eileen Says:

    I didn’t either.

  2. Giulia Says:

    I didn’t pass either…fortunately for others, I am not driving…

  3. joshuakatcher Says:

    uhm…that was amazing. i can’t believe i missed a moonwalking bear! Great blog Monica!

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